Capture, route, and deliver every lead from one platform
Bring lead demand in by authenticated webhook, email parsing, or manual entry. Apply rules your operation controls, give recipients a clear window to act, and deliver accepted leads to the CRM destinations that keep work moving.
Control the full lead journey from one place
Bring demand in, route it fairly, keep teams ready, control accepted-lead economics, respond on time, and improve with operating evidence.
Lead capture
Bring leads into one operating flow through authenticated webhooks, structured email parsing, or manual entry. Every source reaches the same routing rules without re-keying the work.
Routing & distribution
Choose fair round robin or first-accept competitive broadcast, then shape participation with status, capacity, limits, and Preferred or Hard tag groups you can observe in Shadow before enforcing.
Agents & seats
Control who can receive new leads, see monthly eligibility and usage, manage roles and invitations, and designate a terminal buffer as the final safety net when standard routing is exhausted.
Lead economics & caps
Apply a standard lead value or recipient-specific percentage rule at acceptance, then follow month-to-date totals, target progress, and absolute limits before spend becomes a surprise.
Notifications
Put fresh offers on the agent's screen with PWA push and a visible response window. Accept, reject, or let the routing engine continue when the first route does not close.
Statistics & reporting
Compare allocations, acceptance, conversion, response speed, and applied cost across the company or by agent — then tune the rules using real operating history.
Lead capture
Bring leads into one operating flow through authenticated webhooks, structured email parsing, or manual entry. Every source reaches the same routing rules without re-keying the work.
Routing & distribution
Choose fair round robin or first-accept competitive broadcast, then shape participation with status, capacity, limits, and Preferred or Hard tag groups you can observe in Shadow before enforcing.
Agents & seats
Control who can receive new leads, see monthly eligibility and usage, manage roles and invitations, and designate a terminal buffer as the final safety net when standard routing is exhausted.
Lead economics & caps
Apply a standard lead value or recipient-specific percentage rule at acceptance, then follow month-to-date totals, target progress, and absolute limits before spend becomes a surprise.
Notifications
Put fresh offers on the agent's screen with PWA push and a visible response window. Accept, reject, or let the routing engine continue when the first route does not close.
Statistics & reporting
Compare allocations, acceptance, conversion, response speed, and applied cost across the company or by agent — then tune the rules using real operating history.
One engine for in-house teams and lead sellers
Give every role the control it needs — and the same operational truth
Managers shape routing and economics. Agents act on fresh opportunities. Sellers and buyers see the limits, timing, and results relevant to their work.
In-org distributionOwns the pipelineSarah Bennett
Austin, TX
„I set the rules once. New leads reach the right rep, and I can see immediately when one needs attention.”
In their words: The team starts the day knowing what is theirs, instead of sorting out the inbox first.
Field agentCloses on the moveTom Hale
Manchester, UK
„When a new lead is assigned to me, I can see it and call while the enquiry is still fresh.”
In their words: I do not have to keep checking a shared inbox between appointments.
Lead buyerBuys what fitsMegan Brooks
Chicago, IL
„Tags keep the offers relevant, while competitive broadcast lets me respond quickly when the right lead appears.”
In their words: I can buy what fits without opening my budget to every lead in the market.
Lead sellerSells leads at scaleMarcus Reed
Denver, CO
„I can see what each accepted lead costs and how the month is building before month-end.”
In their words: We can grow the buyer network without rebuilding the numbers in a spreadsheet afterwards.
RevOpsTunes the rulesClaire Sullivan
Boston, MA
„I can adjust the routing rules without rebuilding the process, then use the reporting to see what should change next.”
In their words: When performance drifts, I can trace it to a rule or an agent and fix it the same day.
Media buyerRuns performance campaignsJames Carter
Atlanta, GA
„I buy at volume, so I need matched leads to fit my campaigns and every accepted cost to stay visible.”
In their words: Fast competition matters, but predictable caps are what let me scale without losing control of spend.
Built today. Expanding next.
The capabilities above are live. The next planned additions extend how teams capture and respond:
Two-way CRM sync
SMS notifications
Click-to-call workflows
Embeddable forms
Native landing-page capture
Put your complete lead flow to work.
Start with the sources, rules, team, and CRM destinations you already use.