The people behind better lead distribution
Owners, agents, and buyers who route more of their demand to the right place — and the stories behind how they do it.
Media buyerRuns performance campaignsJames Carter
Atlanta, GA
„I buy at volume, so I need matched leads to fit my campaigns and every accepted cost to stay visible.”
In their words: Fast competition matters, but predictable caps are what let me scale without losing control of spend.
RevOpsTunes the rulesClaire Sullivan
Boston, MA
„I can adjust the routing rules without rebuilding the process, then use the reporting to see what should change next.”
In their words: When performance drifts, I can trace it to a rule or an agent and fix it the same day.
Lead sellerSells leads at scaleMarcus Reed
Denver, CO
„I can see what each accepted lead costs and how the month is building before month-end.”
In their words: We can grow the buyer network without rebuilding the numbers in a spreadsheet afterwards.
Lead buyerBuys what fitsMegan Brooks
Chicago, IL
„Tags keep the offers relevant, while competitive broadcast lets me respond quickly when the right lead appears.”
In their words: I can buy what fits without opening my budget to every lead in the market.
Field agentCloses on the moveTom Hale
Manchester, UK
„When a new lead is assigned to me, I can see it and call while the enquiry is still fresh.”
In their words: I do not have to keep checking a shared inbox between appointments.
In-org distributionOwns the pipelineSarah Bennett
Austin, TX
„I set the rules once. New leads reach the right rep, and I can see immediately when one needs attention.”
In their words: The team starts the day knowing what is theirs, instead of sorting out the inbox first.