Site announcement

Distribute every lead automatically — to the right agent or the best buyer.

Feature

Know the cost behind every accepted lead

Set one company-wide cost baseline, adapt commercial terms by agent, and follow current-month costs, rule progress, and payment history before month-end.

HoneyFalcon lead economics dashboard showing monthly costs, agent rules, quota progress, and payment history.

Turn accepted lead volume into commercial clarity

Routing tells you where a lead went. Lead economics tells you what that decision costs. HoneyFalcon records the applicable cost when a lead is accepted, giving firm admins a current view of the month instead of another calculation to reconstruct later.

Build a cost model around the way your team works

Start with a dependable company baseline

Set one standard cost per accepted lead in your company currency. It becomes the clear fallback for the whole team whenever no special agent rule applies.

Adapt commercial terms by agent

Apply a percentage adjustment for an individual agent without rebuilding the entire model. A special rule can cover a limited or unlimited number of accepted leads, remain active only while needed, and optionally reset its counter each month.

Keep every fallback predictable

When a special rule is inactive or its configured lead limit has been used, the standard company cost applies again. Your baseline stays intact while individual agreements remain flexible.

Keep cost rules and allocation capacity distinct

Cost rules determine the economics recorded for an accepted lead. Monthly targets, absolute limits, and lead eligibility determine whether an agent can receive future allocations. HoneyFalcon keeps both visible so commercial terms and team capacity can be managed together without being confused.

See the month taking shape before it closes

Review accepted leads, total cost, average cost per lead, and the standard company cost in one operating view. Follow special-rule progress, allocation quota progress, agent status, lead eligibility, and monthly payment history without switching back to a spreadsheet.

Keep the applied cost attached to the decision

The cost used at acceptance stays recorded on the lead. Later settings changes do not rewrite the commercial context of work that has already been accepted.

In their words

Commercial clarity as the month unfolds

I can see this month's accepted-lead cost before finance asks for the total. The conversation starts with a decision, not a reconstruction.

Daniel Price

Agency Founder

Different agent agreements no longer mean separate spreadsheets. The company baseline and individual adjustments stay visible in the same operating model.

Rebecca Lawson

Lead Buyer

Standard cost, rule progress, quota progress, and monthly history give me one place to spot drift before month-end.

Olivia Grant

RevOps Manager

FAQ

Questions

Make every accepted lead commercially visible.

Start with a clear baseline. Refine the model as your team grows.