Marcus Reed

Distribution with the economics attached

LeadForge Agency distributes opportunities to a roster of buyers. Marcus needed the operational numbers to stay attached to the leads themselves, instead of being reconstructed from separate notes at the end of the month.

From eligible buyers to an accepted cost

Competitive broadcast presents a lead to eligible buyers. When one accepts, the configured cost is applied to that lead, while buyer caps define the limits around participation.

A month that stays visible as it develops

Marcus can see applied lead costs and current monthly totals while distribution is still running. That makes it easier to manage the buyer network with the same information the team will use later.