
Lead Distribution
Speed-to-lead is a routing problem, not an effort problem
Leads go cold while they wait to be assigned — not while people are being lazy. The fix isn't working harder; it's routing automatically.
Distribute every lead automatically — to the right agent or the best buyer.

Leads go cold while they wait to be assigned — not while people are being lazy. The fix isn't working harder; it's routing automatically.

A fuzzy definition of a lead quietly distorts distribution, reporting, and cost. Here's how to define it well — and why it's worth the effort.

Round-robin, competitive broadcast, or smart routing — a practical guide to choosing the lead distribution model that fits how you actually work.